Weber installs HP Indigo ws4500 press

To complement its flexographic label printing capabilities, Weber Marking Systems has installed a ws4500 digital press from HP Indigo.

According to Tom Michalsen, Weber’s marketing director, a growing number of companies are looking for shorter runs of pressure-sensitive labels in order to reduce their inventory costs and to remain more flexible in the marketing of their products.

‘Our customers today are interested in more options when it comes to the labeling of their products,’ Michalsen said. ‘They need lower volumes of labels to increase the economies of marketing private-labeled products, regionally-focused and seasonal merchandise, labels for special events, plus the labeling of multiple SKUs.’

The digital unit installed at the company’s Arlington Heights, Illinois, facility enables Weber to offer high-resolution, full-color process printing of paper and film label materials.

‘The nature of digital printing makes it possible for us to print pressure-sensitive labels without the use of costly film or plates,’ Michalsen continued. ‘In addition, there is virtually no substrate waste due to digital printing’s lack of set-up requirements. Those factors mean a lower cost for a reduced volume of labels plus a more sustainable manufacturing operation.’

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