Xaar continues support of PrintIT!

Xaar is to continue to sponsor the PrintIT! educational initiative in the UK.

This will be the sixth consecutive year of Xaar’s involvement with PrintIT!, which engages students from all over the UK to increase their awareness of the world of print, and showcase the latest print techniques.

As the largest “schools into industry” program in the UK, adoption of the curriculum-based PrintIT! course continues to grow since the program’s launch in 2005.

Mark Alexander, director of marketing at Xaar, said: ‘The print industry is adapting technically and commercially both to compete with and complement other media. For the industry to thrive it is vital to attract fresh talent with the energy, passion and creativity to sustain the relevance of print as a powerful, cost-effective communication medium and industrial manufacturing process.

‘We are pleased to support the PrintIT! program to help inspire and attract young people to consider a career in print with all its diversity.’

‘PrintIT! is a self-funded initiative that only exists thanks to the backing of partners and sponsors such as Xaar. Our continued support of programs such as PrintIT! is part of Xaar’s long-term investment in attracting the next generation of print industry professionals.’

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