Xeikon to participate in Label Forum Japan

Xeikon, a division of Punch Graphix, will present its latest advances in digital label printing at Label Forum Japan, which takes place in Tokyo’s BellesalleShiodomeCenter from July 22-23. During the two-day event, visitors to the Xeikon stand 60 will have the opportunity to discover how Borble, a UK converter, is using Xeikon’s digital printing technology to meet the growing demand for fast-turnaround, short-run label printing. 

Coca-Cola, Tesco and the National Health Service (NHS) are just some of the top brands served by Borble. A Xeikon 3300 press, installed in January 2009, allows Borble to deliver high quality labels while meeting the growing demand for just-in-time short runs.           

‘In today's increasingly competitive environment, producing high-quality labels is no longer sufficient to differentiate you from your competitors,’ said Gavin Scott, owner of Borble. ‘Service is what sets you apart. The self-adhesive label market has been traditionally dominated by litho and flexo print providers. But today, customers have reengineered their production workflows to hold less stock and are demanding fast-turnaround, just-in-time label printing. When it comes to short runs, traditional printers just can’t match digital for its cost and flexibility.’  

Gavin Scott will be joining Xeikon at the table-top exhibition which runs in parallel with the Label Forum Japan conference. ‘I look forward to sharing with the local Japanese label converters why we invested in the Xeikon digital label presses and how they’ve taken us to the next level in label printing,’ said Scott. ‘With the Xeikon 3300 we can deliver, fast and cost-effectively, top quality labels which set us apart from our competitors and enables us to win business.’ 

‘Having Gavin with us at the event offers a great opportunity for label converters attending the Label Forum to share their experiences,’ said Filip Weymans, business development manager, Xeikon Labels & Packaging. ‘Our Japanese customers will be able learn – directly from a fellow label converter – about the unique benefits of digital label printing.’ 

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