Ditone provides solution for Wrap Film Systems

UK-based label manufacturer Ditone Labels has created a selection of labels for a range of film and foil dispensers from Wrap Film Systems.

Ditone, part of the Specialist Packaging Division of the Clondalkin Group, has created the colorful labels to decorate the disposable film dispensers, which are currently being sold in a number of major multiples including Sainsbury’s, Tesco, Morrisons and Safeway. The labels are printed in 4-color flexo and spot colors, giving high shelf impact. The inks protected by a special varnish for consumer handling.

Wrap Film already has a significant presence in the catering trade, but with its entry into the consumer market it needed to attract shoppers with bright, striking packaging. Ditone was able to create labels which had a great impact on supermarket shelves, allowing Wrap Film to create a strong brand presence

Robey Tucker, purchasing manager for Wrap Film Systems, commented: ‘While our products were well established in the catering trade, entering the supermarkets was a new challenge for us and one we recognized could be helped significantly with the correct packaging. Ditone were able to create a series of labels which gave us a defined brand and so helped us really stand out on the supermarket shelves.’

Beryl Young, sales manager for Ditone Labels, said: ‘We are delighted to be working with Wrap Film Systems as they enter the market with their new innovative product. We have been able to create a label which really adds to the product, helping position it on the supermarket shelf.’