DuPont markets new security solutions

DuPont Packaging & Industrial Polymers (P&IP) and its Security & Solutions business announced today that it would market two technologies arming brand-owners with some necessary tools in the ongoing fight against counterfeiting and tampering. Developed by identif GmbH of Erlangen, Germany, Bio-Molecular Fingerprint (covert) and Color Spectra Film (overt) include human and machine detectable signatures that can be integrated into forgery-proof packaging or labeling for many essential products.
Utilizing a combination of machine-readable (covert) and user-observable (overt) product authentication technologies, Bio-Molecular Fingerprint and Color Spectra Film can increase the product safety, performance and brand exclusivity of pharmaceuticals, luxury goods, arts and media products, branded apparel and automotive parts. In fact, Bristol-Myers Squibb uses identif GmbH authentication technology in the packaging of its anti-cancer and HIV drugs to avoid tampering or misrepresentation.
"There is a heightened global demand for product security protection against counterfeiters," said Dr Georg Bauer, managing director of identif GmbH. "We are convinced that DuPont P&IP is the right partner to market our authentication technologies because the business shares our conviction that safety and security are the highest priority."
DuPont P&IP's marketing of identif Technologies is a direct result of its purchase of an equity stake in the German company and a continuation of its packaging systems into the security technologies market as an integrator and solutions provider.
"Protecting consumers and brands in today's global market requires solutions that are robust, technically sophisticated and yet easy to use," said Volker Plehn, director, DuPont Security & Solutions business, DuPont Packaging & Industrial Polymers. "identif's products meet these needs, and adding DuPont's knowledge of the packaging industry will help us develop practical, innovative, anti-counterfeiting solutions."