FINAT drives membership growth

FINAT, keen to boost its global membership by at least 100 in the two years up to its 50th anniversary, has reported a 'splendid' start to a new recruitment drive.

FINAT board members Jaume Puigb (Sinel, Spain), Thomas Hagmaier (Hagmaier Etiketten, D), Keld Thorsen (Stralfors, SE), Bernhard Grob (Edale, UK) and FINAT membership recruitment committee chairman Federico d’Annunzio (Gidue, Italy) have taken the lead in driving the association’s membership growth.

At the beginning of 2007, along with other existing members, they invited business friends in the industry to join. Seven new members joined within the first month of the campaign. 

‘Finding new members turned out to be very simple and people were really enthusiastic about joining FINAT,’ said Federico d’Annunzio, leading the association’s current member drive. 

‘The start of our campaign has been splendid. Our campaign is based on the principle of one-to-one communication, using existing members as our sales force. Our committee has developed the tools for members to convince their business friends in highlighting as guiding principles: visibility; networking; exclusive information; and personal and social growth.’

Now FINAT is asking all its other 450 members to follow suit and secure another 93 new members before the 2008 target deadline. Members can either invite firms to join directly or send information to the organization’s officials.

FINAT members are being told in a letter announcing the drive: ‘Your efforts will be recognized and given the greatest visibility. Whether you’re at the Label Competition or at Labelexpo, you are in the FINAT spotlight!’