Martin appoints distributor for Middle East and North Africa

Martin Automatic has signed a cooperation agreement with XOL Automation to distribute Martin’s automatic splicing, rewinding and tension control equipment. Based in Beirut, Lebanon, XOL Automation serves the converting and web handling industry in the MENA region. 

Marcel Hage, chairman of XOL Automation, said: ‘I’ve always had the highest respect and admiration for Martin Automatic’s people and products. Having them in our portfolio will greatly enhance our ability to help customers improve their productivity.’ 

Gavin Rittmeyer, vice president of sales and marketing for Martin Automatic, added: ‘We are happy to partner with XOL in the MENA region. Their sales engineers provide a consultative approach toward capital equipment sales – sales are based only on solid technical merit, helping customers identify web handling issues and making sure that the customer’s return on investment is worthwhile. Integrity and reputation drive Marcel and his group. Martin Automatic has great confidence in the XOL Automation team and look forward to working with them to meet the splicing and web handling needs of printers and converters in this important and growing region.’ 

Click here for more stories about Martin Automatic on L&L.com.