Rotoflex increases coverage in Latin America

Rotoflex, a manufacturer of converting and finishing equipment, has expanded its coverage in Latin and South America by appointing new distributors and agents across the region. Previously coordinated by a single, dedicated sales manager based out of the sales and manufacturing facility in Toronto, Canada, the addition of local sales and support agents throughout Latin and South America demonstrates an enhanced dedication to this growing market. With six agents signed on to cover more than 13 countries in the region, an increased effort is being made to service local clients more efficiently and effectively.
 
‘We have always been dedicated to this strong market,’ stated Francisco Soto, Rotoflex sales manager, Latin America. ‘This increase of our presence at the local level allows us to tap into additional high-quality talent and support converters more effectively.’
 
Since signing on the local distributors, more than 10 experts from across Latin and South America have gone through a two-week training session sponsored by MAX, the service and support team of Mark Andy. In this session, service personnel from the region received in-depth training on the Rotoflex product line and cross-trained with the Canada-based service personnel who have been supporting this equipment for more than 35 years. ‘Allowing this new talent to interact with existing Rotoflex expertise spurred discussions about local practices and requirements, resulting in an educational experience for all parties,’ said a spokesperson. 
 
Since the acquisition of Rotoflex International by Mark Andy in December 2008, an increased effort in worldwide customer service for the Rotoflex brand has been a priority. Adam Baer, vice president of service and support, Mark Andy, said: ‘We want to service existing and future Rotoflex customers as effectively as possible. By expanding our trained staff worldwide, and implementing processes to make it easier for customers to reach out to us, we are making monumental steps forward in this initiative.’

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