Harlands and PB Beauty team up for Tesco

Harlands has produced a range of labels for Tesco’s new ‘My Baby’ range.

The 52 label sorts were produced for the nationwide product launch in February 2006 on clear or white substrates using up to nine colors and a range of varnishes including a special soft touch finish for the baby-soft products.

Working closely with PB Beauty, Harlands provided an overall service designed to provide a consultative process in order to meet the exact needs of Tesco’s original brief.

Commenting on the project, production manager Victoria Forget said: ‘It has been a pleasure to work with Harlands on this development. We really put them under pressure with our deadlines and the whole team rose to the challenge. The experience was an education and enlightening thanks to the great level of technical expertise and customer service we were provided with by Harlands. The end result is a great overall look for Tesco and a product that we are all proud of and confident will do very well in store.’

Speaking on behalf of Harlands, sales director Roy Duncker said: ‘This type of project really allows our business to shine; we have a huge amount of knowledge that our customers can tap into under one roof.  We always go the extra mile to ensure that not only do we produce a product that delights our partners, but also to make the experience of dealing with our business informative, interesting and enjoyable – even when the pressure is on!’