Harlands creates perfect blend for Chivas Regal

Packaging manufacturer Harlands Labels has created the striking and technically complex labels for the new luxury expression of the Chivas Regal brand, Chivas Regal 25 Year Old, launched on September 28 in New York.

Produced in limited quantities only, Chivas Regal 25 Year Old is a unique blend of the finest whiskies, aged for a minimum of 25 years. The Chivas 25 Year Old Scotch whisky labels are printed in eight colors on solid silver foil with gold foil blocking and embossing. The technical nature of the label dictated the need for it to be produced using two passes on the press.

Colin Green, packaging technologist at Chivas Brothers, commented: 'Having worked with Harlands on a number of projects, we were confident that they had both the expertise and the technical ability to create a label that encompass the premium nature of the brand.'

Mike Christie, area sales manager at Harlands, said: 'At Harlands, we have a great understanding of the Chivas brand, and are well versed in the sophisticated luxury feel they require from their packaging. As market leaders in decorative labels we provide a complete labeling solution that emanates the quality of the product.'