Hamillroad gears up for Labelexpo Europe 2023

International prepress company Hamillroad Software will exhibit at Labelexpo Europe 2023 in Brussels. Its 16 strong exhibitor team includes four Bellissima Trade Shops from across Europe who will be on hand to offer their insight, knowledge, and expertise to brand owners, printers and flexible packaging converters.  

Hamillroad has fully embraced Labelexpo’s ‘modern legends’ theme for this year’s expo by creating a fun and memorable marketing campaign around its own AI generated modern characters, orchestrated for Bellissima’s strapline ‘Seeing is Believing’. At the center of this campaign is an AI generated ‘Chameleon’ featuring a vivid color spectrum tying into Bellissima’s ultra high-definition print capabilities.  

Since its launch at Labelexpo in 2017, Hamillroad's Bellissima DMS has transitioned from an innovative technology to a globally adopted flexo technology provider winning multiple ‘Best on Show’ production awards.  

Andy Cave, CEO said: ‘Although our technology has now matured into a solid production offering, it’s exciting to see how we continue to push the limits of what’s possible in flexo, with our latest developments providing an ever increasing point of difference for printers and converters like Catapult Print in Florida and StarPak in Texas.’  

Jane Petrucci, head of marketing said: ‘Labelexpo2023 is very much a place to share knowledge and insight and we’re inviting printers, converters and brand owners to visit us and learn about new developments in Bellissima’s halftone screening and surface pattern technology. We’ll also have a range of stunning print samples available, plus a big announcement too... so keep your eyes peeled for some very exciting news!’