ABG’s global sales team re-unites

Forty representatives from ABG’s worldwide sales team, including the USA, Spain, France, Germany, and the Netherlands, met at the manufacturer’s Bridlington headquarters in the UK to learn more about current technical developments and new product launches scheduled for the next 12 months.

During the event, the sales team was given a comprehensive insight into global markets and updates on manufacturing. The group was also joined by three ABG partners during the event: Edale, the manufacturer of high technology flexographic and digital hybrid printing and converting solutions, which partnered with ABG for the launch of the Digicon 3000 finishing line, and coatings and inks specialist, Actega, with ABG being a finishing partner for its proprietary metallization embellishment, Ecoleaf. The third new partner is due to be revealed in a separate announcement. 

In addition, the team visited ABG’s third 40,000 sqft manufacturing facility on the Kelleythorpe Industrial Estate near Driffield, UK, to learn more about refurbishment and expansion plans. The additional site was purchased earlier in the year because of ongoing and significant demand for ABG’s finishing equipment.  

‘It has been great to be able to renew friendships and develop new professional relationships over the three days,’ said Jim Wright, Canadian area sales manager. ‘We’ve all thoroughly enjoyed highly informative updates on the new developments at ABG, which has helped provide a better understanding of new products in the pipeline and future strategy.’

ABG’s global sales director, Matt Burton, added: ‘It was excellent to have the global sales team together again. They have had some outstanding results, and we are really proud of all they have achieved. It was great to get them excited about the new products we currently have in development, as well as using the event to build and strengthen relationships within ABG as a whole. 

‘It was a plus to enjoy some good weather over the period. Having some drinks in the local area, along with Yorkshire tapas and some fish and chips on the last night, was particularly well-received.’