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  • 23 Apr 2020

AIPIA World Congress goes virtual

AIPIA World Congress goes virtual this year

Following extensive consultation with the industry AIPIA, the Active and Intelligent Packaging Industry Association has decided that the 2020 World Congress planned for this September will be run as a virtual event, returning as a physical Congress in 2021.

‘We spoke to the industry’s leading players across every product and service and it was absolutely clear this was the right decision at this time,’ said Eef de Ferrante, managing director of AIPIA. ‘The world may soon be recovering from the Covid-19 pandemic, but the effects on business activity will go on for some time. So, we decided the congress is just too important to be spoiled by these disruptions.’

‘We have carefully researched various virtual event technologies in a very short space of time and come up with a system which allows us to bring all the things you have come to expect from our congress. So, it will include live broadcast presentations, online booths, live Q&A with speakers, one-to-one chats with technology providers and a real online challenge,’ added he de Ferrante.

The annual world congress is one of the most important events for networking and information exchange in the world of smart packaging. After this year’s virtual edition the organizers are planning to come back to the event in physical form, in Amsterdam, 2021.

‘Our Advisory Board, which l am privileged to lead, were absolutely clear that the AIPIA Congress is just too important, and must happen in a way which allows it to continue helping to shape the future direction of the industry we all belong to. AIPIA is integral to the future success of the smart packaging sector and l urge you to give it your full and absolute support in 2020. The virtual congress must come first in your agenda,’ stated Dick de Koning, chairman of AIPIA.

‘This is a challenging time, but also an exciting one,’ added de Ferrante. ‘Many events have been cancelled or postponed and others are going to take the virtual route, so it will get crowded. But, l assure you, AIPIA Virtual Congress will be the best on offer for smart packaging practitioners and users. And it has the potential to reach a bigger audience than ever, to add even more value for speakers, exhibitors and delegates. So, making the choice on where to spend your budget is simple, we hope,’ he concluded.

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