Albacher is the first beer in Romania to benefit from an aluminium foil can lid label to ensure that its beer is perfectly clean when the consumer chooses it from the shelf. The hygienic lid, produced by Multi Color Corporation, keeps the top of the can clean and protects from dust and germs.
The advantages of can lid labels include additional advertising space, full recyclability, visual enhancement, protection of the can closure from soiling and flexible support of advertising campaigns, promotions, special events, re-launches and more.
Mihaela Draghici, PR director, Romaqua Group said, ‘Romaqua Group and Multi Color Corporation have been business partners since 2008 when we launched Albacher beer and we opened the beer plant in Lancrăm. The green-field project and the eagerness to produce a premium beer in one of the most modern breweries in the world inevitably has led to our purpose to also have reliable and highly professional partners.
Draghici continued: ‘Moreover, wanting to be innovative on the beer market but also out of respect for consumers, since 2008 we have chosen to use a protection foil on the top of the can, an aluminium lid which guarantees the integrity of the product.
‘Multi Color Corporation has brought the best solution, the one we are still using today and which is highly appreciated by our consumers,’ she said. ‘We have had a beautiful and efficient partnership for over 12 years, we are glad to have such long-term partners because successful business can only be run with trustworthy partners, the ones you can rely on and can constantly provide the same quality product.’