All4Labels Group expands operations in Romania

Romprix is a renowned Romanian manufacturer of high-value decorative self-adhesive labels with one of the largest industrial digital printing capacities. Established 28 years ago, the company positioned itself as one of the leading converters of self-adhesive materials and has been the first to utilize the HP Indigo technology for labels and flexible packaging in Romania.

Adrian Tippenhauer, CEO All4Labels, commented: ‘With this transaction, we will become the leading manufacturer of self-adhesive labels in Romania. Romprix with its strong focus on the local Romanian market complements our current business in Romania perfectly. With both our sites All4Labels will now be able to offer a wider range of first-class and competitive packaging solutions to an even broader range of customers both locally and on an international level. 

‘Both production sites are close to Bucharest (Ploiesti and Pantelimon) and the on-site teams together will make more than 320 professionals who will continue to meet all our customers’ needs. We are very pleased to welcome Cristian Dobrotă, his management team and all Romprix employees as new partners and members of the All4Labels family. This partnership will enable us to strengthen our growing Eastern European footprint. Finally, I would like to thank all parties involved for their trust and valuable support in this project.’

The Romprix CEO, founder and majority-shareholder, Cristian Dobrotă, will continue to manage the business and contribute to the accelerated growth of All4Labels in the Eastern European region. 

‘Romprix has been looking for an international partner to support our development not only in Romania, but also on an international level, and thus enabling us to grow jointly with our customers both locally and beyond the regional market – with All4Labels we have the perfect match and partner to do so,’ added Dobrotă. ‘What we highly appreciate about All4Labels is their mindset, culture, and strategy to work as one global team, to challenge the status quo in the packaging industry. We clearly value the group’s focus on digital, innovative, and sustainable packaging solutions.’

The transaction is subject to customary closing conditions, including regulatory approval. Terms and conditions of the transaction were not disclosed.

The latest acquisition further substantiates All4Labels Group strategy of sustainable investments into long-term growth, professionalization, and cross-regional expansion in a European and global context.