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  • 23 Jun 2022

Amcor rebrands product portfolio

Amcor has unveiled a product rebrand designed to give customers a clearer, holistic view of its growing portfolio of more sustainable packaging

Amcor has unveiled a product rebrand designed to give customers a clearer, holistic view of its growing portfolio of more sustainable packaging.

This significant rebrand is expected to provide customers with greater visibility and transparency of Amcor’s product portfolio, which has grown over the years through innovation and strategic acquisitions.

The redesign highlights three key differentiating benefits for customers: the advanced technologies in more sustainable packaging; product functionality and differentiation for high-growth market segments such as healthcare, dairy, and protein; and performance characteristics across a wide range of material options.

‘Amcor is unique in its ability to provide customers with an unparalleled offering of packaging solutions on a global scale,’ said Peter Konieczny, Amcor’s chief commercial officer. ‘Our customers require packaging that meets their needs in terms of functionality and performance, with a broad choice of high-performing material options and that delivers outstanding sustainability benefits. Our rebranding design makes it easy for customers to find the best packaging solution to grow and strengthen their brand.’

Amcor has brought a significant number of sustainable technologies to the market, with benefits ranging from the materials from which the products are made to what happens after their use. All packaging options with more sustainable features are now identified with the new Amcor EcoGuard brand. Similarly, the new designs allow customers to quickly identify the features, benefits and functionalities that best meet their product requirements and consumer needs.

The initiative further complements Amcor’s recently announced investments in more innovative platforms such as AmFiber, and AmLite, as well as more sustainable and differentiated options in growing markets such as healthcare, protein, pet food and coffee. 

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