Asahi Kasei Europe unites sales, marketing and R&D

Hideki Tsutsumi, managing director at Asahi Kasei Europe, said: ‘This relocation marks the next important milestone of Asahi Kasei’s expansion on the European market. Europe is at the forefront of an evolution in the automotive industry that is said to happen once in a century. In addition, it is the forerunner in environmental topics. Uniting sales, marketing, R&D and technical service activities at one single location will enable us to quickly address the changing demands by customers and to enhance joint projects with local partners.’

In the new showroom the company displays its materials and solutions for the automotive industry, ranging from sustainable microfiber materials for interior seat and headliner coverings to foam products and separators for battery applications. The adjacent hall building is home to the Asahi Kasei Europe R&D Center, with laboratory space for various materials, such as engineering plastics, synthetic rubber, as well as for battery and coating materials.

‘The new office spaces will further foster the cross-divisional communication within Asahi Kasei Europe, but also the cross organizational communication with other European Asahi Kasei Group companies. Naturally, this will also be of great benefit to our customers,’ added Tsutsumi.

In the five years since its establishment, Asahi Kasei Europe has built a strong network in Düsseldorf. The annual 'Asahi Kasei Europe Business Forum' has become a well-established conference and Seite 2 von 2 networking event for customers and partners. Furthermore, Asahi Kasei Europe is a strong supporter of Sports City Düsseldorf and is actively promoting the traditional Japanese Judo sports by conducting annual Judo Workshops with young enthusiastic Judo-ka in Düsseldorf.

Tsutsumi continued: ‘Düsseldorf is a great hub for business activities in Europe and in close proximity to technical universities. With this relocation we are further committing ourselves to our home base Düsseldorf – a very important sign in times of Covid-19. We are very much looking forward to create this next chapter of Asahi Kasei Europe together with our customers and partners.’