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  • 24 Jun 2019

Avery Dennison expands FSC-certified paper portfolio

Avery Dennison expands FSC-certified paper portfolio

Avery Dennison label and packaging materials North America has expanded its portfolio of Forest Stewardship Council (FSC)-certified products, which now totals more than 500 products. Avery Dennison says this is the largest in the industry.

The number of FSC products will continue to increase as the company works to meet its aggressive sustainability sourcing goal: to source 100 percent certified claim paper products by the year 2025, 70 percent of which must be FSC-certified. To date, 84 percent of all paper facestocks offered by Avery Dennison in North America are certified, and of that, 78 percent are FSC-certified.

‘As an industry leader, Avery Dennison has worked hard to add to our FSC-certified portfolio, growing from 150 products in 2016 to more than 500 products today,’ said Tina Hart, vice president, marketing, Avery Dennison label and packaging materials. ‘No one has more FSC-certified products in the industry today than Avery Dennison. We offer more than four times the number of FSC-certified products than our competition and plan to source 100 percent certified paper five years before they do.’

FSC is the standard for sustainable forestry practices. To achieve FSC-certification, products must come from well-managed sources that provide environmental, social and economic benefits. Avery Dennison also partners with the Rainforest Alliance, which works directly with forest stakeholders to create sustainable management plans and improve market opportunities for these small landowners.

‘We work hand-in-hand every day to help converters and brand owners in markets such as food, wine and spirits, and dairy reach their sustainability goals,’ said Sarah Sanzo, product compliance and sustainability manager at Avery Dennison. ‘The demand from consumers for accountability has never been greater, so we must continue to lead the way in making our industry more sustainable.’

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