Read later
  • 17 Apr 2019

Bobst named as first Bellissima DMS press manufacturer partner

Matteo Cardinotti, managing director of Bobst Firenze

Bobst has been named as the first Bellissima DMS press manufacturer partner (PMP).

Bobst will demonstrate the high-quality results which are possible when using Bellissima on its presses. The company will also support Bellissima technology and trade shop partners by engaging in collaborative marketing activities to increase awareness of this multi-award-winning technology.

As part of its commitment to helping their customers achieve excellence in process performance, Bobst will provide live demonstrations of Bellissima DMS at forthcoming events and at open houses.

Matteo Cardinotti, managing director of Bobst Firenze, said: ‘Bobst is cooperating with leading partners, within our ECG Center of Excellence program in Bielefeld, Germany, and Florence, Italy. During the tests, Bellissima has shown us new access to “easy” flexo printing with extremely high quality.’

Hamillroad Software’s Bellissima digitally modulated screening (DMS) technology for flexo received the 2018 Technical Innovation Award from the US Flexographic Technical Association (FTA), and more recently the Award for Innovation at the s2018 Label Awards, a Technical Innovation Award from the Future of Flexo Forum/Consortium, and the 2018 FlexoTech Innovation Award.

Nick Harvey, technical director at Apex Global Group of Companies, exclusive distributor of Bellissima DMS, commented: ‘The benefits that Bellissima screening technology brings to the industry are game-changing. We’re looking forward to revolutionizing the flexo process further; in Bobst, a company Apex have worked with for many years, we have an innovative partner who will enable Bellissima DMS to evolve across all printing formats. Bobst’s desire to innovate and explore what is possible using our combined best-in-class technologies will ensure the partnership is dynamic and effective. This partnership makes for truly exciting times ahead in the world of flexo.’

The Partner Program aims to establish mutually beneficial relationships with providers of complementary products in the printing and graphic arts industries. The first of the programs to launch is the Bellissima DMS Press Manufacturer Partner (PMP) program, which is managed by Apex International, the global distributor of Bellissima DMS.


The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

See author’s profile »