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  • 11 May 2021

Catapult Print signs multi-year contract for Bellissima

US-based label and packaging converter Catapult Print has signed an extended three-year contract with pre-press specialist Hamillroad Software.

US-based label and packaging converter Catapult Print has signed an extended three-year contract with pre-press specialist Hamillroad Software.

The team at Catapult has been working with Bellissima since launching the business in 2018. As part of its ongoing due diligence, Catapult evaluated other screening technologies available.

As a result of using Bellissima, Catapult has created additional capacity by halving its make-ready time and increasing the run speeds on the press. In addition, the converter began exploring its ability to deliver expanded color gamut (ECG) printing, which increased the pressroom’s utilization while reducing materials, ink, and waste.

‘Since discovering Bellissima, we have been impressed with its superior Ultra HD print results, cost savings, and environmental benefits. We decided to go 100 percent Bellissima from day one, and we haven’t looked back,’ commented Mark Cook, CEO of Catapult. ‘Entering the US market in 2018, we had an ambitious plan to redefine and elevate print quality standards to disrupt the marketplace truly. Bellissima has given us a unique advantage to demonstrate a visual wow factor with flexo, delivering products at a lower price and shorter lead times than the competition. Catapult’s remarkable growth, from a start-up to a 20-million-dollar business in just three years, is attributable to our investment in Bellissima.

‘Catapult prides itself on combining creative expertise, leading-edge technology, collaboration, and a strong passion for delivering on customers’ needs. We were unable to find a product that rivaled Bellissima’s capabilities. This reaffirmed our confidence in committing to the next three years with this technology. We have plans for major growth and are excited about our future and look forward to working with Hamillroad on this journey.’

‘Catapult’s continued success using Lux ITP 60 plates processed on our Lava thermal system with Hamillroad’s Bellissima is incredible,’ added Ryan Vest, director of innovation at MacDermid Graphics Solutions. ‘From the start, we knew we had a winning combination to achieve consistent, repeatable dots and faithfully reproduce image contrast and fine details to represent the original continuous tone image.’

Pierre Hammond, commercial director for Hamillroad, said: ‘Securing the three-year renewal contract is a milestone for Bellissima and testament to how Bellissima contributes to direct business growth for companies. We’re excited to be on board with Catapult to take flexo’s capacity further and explore new horizons with Bellissima.’


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