French manufacturer of offset presses for narrow web market Codimag and a British flexo printing and converting equipment specialist Edale have formed the Web Tech Alliance to expand their offer further and increase market penetration.
Codimag and Edale have a large base of equipment installed globally and can provide local support for sales and technical support thanks to their agent networks. Over the last years, the two companies have progressively shared more agents in various locations around the globe, including Australia, the Balkan region, Poland, Vietnam, Indonesia.
The new alliance joins the two companies to offer a broader range of technologies and expanding markets where each member is strong. In addition, both members share the same business model, based on innovating, designing, and manufacturing technologies for the web printing and converting market.
The Web Tech Alliance is based on mutual trust between the members, without the complexity of any mergers, thus keeping any members family-owned or existing shareholding structure. The alliance's governance is based on a rolling presidency with Benoit Demol, CEO of Codimag, appointed as president for the first year.
The Web Tech Alliance is also open to new members which would complete the range of products offered by Edale and Codimag and agree on this cooperation’s shared values.
‘The creation of the Web Tech Alliance is the next step to the collaboration engaged with Edale,’ said Demol, CEO of Codimag. ‘Our discussions have been ongoing since our first meeting at Drupa 2016 and have been collaborating for the past two years on projects and geographical reach. One of the functions of the Alliance is to promote strong technical and market know-how. The use of some common agents has also highlighted the synergy of our solutions. This is the basis of the brand-new organization, with an alliance that some other industries, such as car manufacturers, have already implemented.’
James Boughton, managing director of Edale, added: ‘Our collaboration with Codimag goes back a long way, and it is with absolute pleasure and pride to jointly launch the Web Tech Alliance. Our combined range of technologies and expertise bring a strong force to the market as both parties have trusted agents and distributors across the world that create strong brand presence and provide a local feel and knowledge to our global customers. We look forward to the future of our alliance and sharing our engineering excellence and developing innovative solutions for the packaging industry.’