Creation Reprographics invests in Fujifilm Flenex-FW flexo plates

Packaging artwork, reprographics and plate production specialist Creation Reprographics has signed four-year deal for Fujifilm’s Flenex-FW water-washable flexo plates to improve its sustainability credentials, while maintaining its quality and productivity.

(L-R) David Parker, UK Packaging sales manager, Fujifilm and Matt Francklow, managing director, Creation Reprographics
Creation Reprographics has been based in Daventry, Northamptonshire, since 2004. With a client base covering both local and global businesses, Creation works with big household names as well as small start-ups. In February 2022, the company agreed to a four-year deal for Fujifilm’s water-washable flexo plate range, Flenex FW.   
 
Matt Francklow, managing director at Creation, said: ‘We have a large customer base – some of which are big names in the industry – so we know that the quality of our products must be consistent. Our equipment has always been vital to our business, as we use it for so many different areas. But we are also very in tune with sustainability; in fact, it’s at the heart of everything we do – an ethos that we put into practice every day. We created our own internal program to achieve zero-carbon reprographics by making small changes at each stage of our work. In today’s print and packaging environment, it’s vital for businesses of all sizes to share a vision of eco-friendly practices, from pre-press through to the end product.’  
 
Due to its focus on environmentally friendly technology, Creation has been involved in water-wash flexo production for many years, always keeping a keen eye on industry developments.   
 
Francklow added: ‘We were aware of Fujifilm’s Flenex plates for a while and were attracted to the sustainability characteristics as much as the high print quality and productivity they offer. We are confident Flenex can help us build on the positive name Creation Repro has in the packaging industry, as pioneers for both quality and sustainability. Having a world-renowned partner in Fujifilm, to help market and grow our business, is fantastic for us.’  
 
David Parker, UK Packaging sales manager at Fujifilm Graphic Systems, said: ‘For Creation, product quality and sustainability are of equal importance. They understand the direction the packaging industry is heading in and are doing all they can to stay ahead of the game. We’re delighted that they see Flenex FW as a vital solution on that journey and we’re very much looking forward to seeing our partnership develop and grow in the years to come.’