Digital Embellishment Trail at Labelexpo Americas 2022 showcases the latest developments in digital decoration technology, from tactile inkjet coating to digital foiling and laser die-cutting.
Companies participating in the Digital Embellishment Trail include Cartes, Epson, Konica Minolta, Kurz, Mark Andy, Prati and Xeikon.
Tasha Ventimiglia, Labelexpo Americas show director, said: ‘The Digital Embellishment Trail enables attendees to explore the full range of digital decoration options, both stand-alone and in-line, with live demonstrations, sample packs and experts on site to discuss how digital embellishment can transform a converting business.’
‘After digital printing, digital embellishment will be the next big game changer for label converters and package printers,’ added Andy Thomas-Emans, strategic director of the Tarsus Labels and Packaging Group. ‘Digital embellishment means replacing analog coating, decoration and converting processes with digital. This can range from simply replacing a flexo varnish plate with inkjet-applied spot varnish to digital foiling, digitally applied tactile effects, simulated embossing/debossing and laser die-cutting - all fully variable with on-the-fly job change and no tooling.’
‘The market has embraced, through time, the possibilities of digital printing. We are at a point where it inspires digitalizing the broader aspect of label production; beyond print looking at embellishing and converting. Through the Digital Embellishment program at Labelexpo, we will explore various options which fit your business best,’ commented Filip Weymans, VP of marketing at Xeikon.
The Digital Embellishment Trail is free to attend for all Labelexpo Americas 2022 registered visitors, who, throughout the three days of the show, can to participate in several presentations of cutting-edge tactile varnishing, digital foiling and laser die-cutting technologies.