Fedrigoni shortlists finalists of Top Award 2021

Brazil, China, Portugal, Spain, France, Great Britain, Germany, Czech Republic, and Italy are selected by a jury of experts for their most interesting and innovative creations. The finalists have reached the last stage of the twelfth edition of Fedrigoni’s international competition, highlighting the best designs using Fedrigoni and Fabriano special papers and Manter and Ritrama adhesive label materials. Any technique could be used for printing, and the entries come from the worlds of packaging, graphics, brand communication, and publishing. 

The Fedrigoni Top Award showcases ideas that can inspire new perspectives and is an opportunity to celebrate the value of paper in the planning and production of all types of products. More than 1000 designs, produced between July 2018 and the end of June 2020, were entered. A panel of international experts in the world of design and communication made up the jury, which analyzed the entries according to originality, expertise, and appropriate use of Fedrigoni papers. 

The following is the shortlist of finalists who will compete for the Fedrigoni Top Award 2021 in each of the four competition categories: Big Kitchen (Lisbon, Portugal), Book Key Cucine (Verona, Italy), Golden Moments (Leeds, Great Britain), La Lepre e la Luna (Montecassiano, Italy), No Man’s Space / Capricorn Vermouth Dry and Eclipse Gin (Spoltore, Italy), Buche & Gran Buche (Barcelona, Spain), Album di Famiglia / Last Colony Gin (Spoltore, Italy), Birrificio sul mare (Camaiore, Italy), Quinta dos Montes - Parcela Nº5 (Covas do Douro, Portugal), Armatore, lo Zingaro del Mare (Salerno, Italy), Basao Gongfu teabag series packaging - Archive Box (Xiamen, China), Jordi’s Chocolate (Hradec Kr, Czech Republic), No One can Fail - Écrire son Nom (Upo 3) (Le Havre, France), Moholy / Nagy and the New Typography (Mainz, Germany), Phoenix Art from the Artist Xue Song (Shanghai, China), Tupigrafia Magazine Issue #12 (San Paolo, Brazil), L'Architecture des Arbres (Paris, France). 

The selection process took place in November at the Fedrigoni Historical Archives in Verona, which hosted the jury in strict compliance with all Covid-19 regulations. To evaluate all the entries in time, the group of experts was extended with Martina Corradi, marketing manager for HP Indigo and PWP for Italy, Silvana Amato, professor, and editorial graphics expert, and Roger Botti, general manager and creative with Robilant Associati. The expert jury added to the experience of Simon Esterson, president of the jury and art director of Pulp and Eye Magazine (UK), Frank Goehrhardt of Taschen, successful in the world of high-end publishing, Min Wang, professor at the China Central Academy of Fine Arts, Ivan Bell of Stranger & Stranger, a world expert in labels for the spirits sector and Juan Mantilla of Kiko Milano, a specialist in the design and production of cosmetics packaging.

‘Every year, the high quality, technical ability, and artistic level of the jury's projects is called upon to judge is confirmed,’ said marketing and sustainability director for Fedrigoni Group, Chiara Medioli. ‘Being able to see so many projects at the same time allows us to have a clear vision of what is going on in the world of graphics and design: publishing is making an extremely strong comeback, a huge range of ideas for tea packaging is coming out of Asia and Australia, and labels for wines and spirits are becoming increasingly accomplished. We are extremely proud to be able to provide texture and to contribute to projects that blend culture, experimentation, creativity, and new technologies, reaffirming the role of paper as a design tool.’