Finat kicks-off 2020 edition of #LABELicious

Finat has launched the second edition of its #LABELicious competition aimed at students and young professionals around Europe as part of its campaign to attract young talent to the workforce.

The winners of the first edition of #LABELicious awarded during Labelexpo Europe in Brussels in 2019

#LABELicious, is an initiative of Finat, the European association for the self-adhesive label and adjacent narrow web converting industry. The objective is to challenge young talent to share their ideas about the future of labels and packaging and build connections between education and industry.

The first edition of #LABELicious attracted nearly one hundred registrants from all countries across Europe. The winners from Italy and Belgium, selected for their outstanding work, were awarded during Labelexpo in Brussels. The competition demonstrated that collaboration between businesses and education resulted in rich exchanges between the different professionals who drive the label industry forward, and between different generations connecting long-time experience with fresh insights and future ambitions.

The 2020-edition will build onwards on this success with a special focus on practical collaboration between educational institutions for packaging technology and graphic design in European countries and label and packaging manufacturers that are operating in these countries.

The design brief for the 2020 edition will be officially unveiled and published on the competition’s website on Friday, September 19, 2020. It has been developed specifically for this competition and involves an innovative manufacturer of sustainable consumer products, launching a new consumer brand focusing on the empowerment and wellness of senior consumers.

Due to the impact of the pandemic, the educational semester in many countries will end later than usual, therefore the entry date and judging period have been pushed towards mid-February. The announcement of the 2020 winners is currently scheduled for Friday, February 26, 2021.

Educational institutes that are interested to include the #LABELicious competition in their curriculum 2020/2021 and who would like to collaborate with active and innovative label printers in their country can contact Finat by email at info@finat.com or by phone on +31-70-3123910.

More information about this year’s edition of the #LABELicious competition can be found on the dedicated website: www.labelicious.eu

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