Five French manufacturers of equipment dedicated to self-adhesive label and flexible packaging markets have joined forces by creating a club to promote their technologies to label printers and converters.
Representatives of five French manufacturers Benoît Demol of Codimag), Bruno Vitali of GIC, Victor Abergel of MGI), Charles Dernoncourt of Serame, and Stéphane Rateau of SMAG have officially joined a unique initiative in the industry and formed the Label French Tech Club. Through this Alliance, they hope to highlight French technological innovation in the market and promote their businesses to printers and converters.
‘Drupa has been postponed this year. The absence of any major exhibitions this year in the world of labels and flexible packaging, and the two months of business stoppage due to Covid-19, has led us to rethink and reinvent our customer outreach,’ commented Victor Abergel, VP of MGI.
‘The appetite of printers and converters for value-added innovations remains,’ added Stéphane Rateau, CEO of Smag. ‘In a competitive market, it is more than necessary to differentiate oneself, and the Label French Tech Club is intended to facilitate the presentation of French technological innovations for the players on the label market.’
According to Benoît Demol, CEO of Codimag, this initiative is very important, as ‘Made in France’ is very popular in the self-adhesive label and flexible packaging market. ‘Each of our five companies generates the majority of our turnover from export sales, either in Europe, and Asian and American continents,’ he said. ‘This position is showing the excellence of French technologies in the label and flexible packaging industry. Our approach aims to spread our know-how beyond our borders, under a common label.’
‘The Covid-19 crisis has highlighted a problem of technological dependency and distant sourcing, which is a big issue for European label and flexible packaging manufacturers. Through the club, we want to show them that there is an innovative, high value-added French technological offer, close to their factories and responsive,’ added Bruno Vitali, CEO of GIC.
In their common approach, the five companies wish to emphasize their proximity to customers' plants and the responsiveness of service, an essential aspect of the club.
The first event of the Label French Tech Club is Label French Tech Expo 2020, with demonstrations of equipment proposed by the five companies including a series of workshops, which details will be revealed in the coming weeks.