GMG ColorCard receives prestigious technology awards

GMG ColorCard, also a recent winner of the 2020 Label Industry Global Award for Innovation for companies with up to 300 employees, is a cloud-based software developed to quickly and easily create and print color cards as visual ink color references based on advanced spectral technology. It ensures that print results meet print buyer expectations.

Until now, the process of creating drawdowns, the physical color samples produced to test customized inks for brand color matches, has been created with manual, outdated, conventional processes. The future of color references is digital, and GMG ColorCard helps to drive digitalization and eliminate analog processes in the ink kitchen.

GMG’s technology uses a digital process that produces sample cards with just a few clicks in three minutes, has digital precision and repeatability, and does not require special expertise. It shows the paper tint and structure, and predicts the dot gain and production tolerance, based on defined printing process parameters. It can also simulate how halftones will print on a press, unlike conventional analog methods.

James Workman, vice president of technology and research for Printing United Alliance said: ‘Judges were swayed by the GMG ColorCard ability to take time and cost out of the workflow, since producing and sending out multiple drawdowns for evaluation is labor intensive. They also liked that the system ensures digital precision and repeatability, and importantly, doesn’t require special expertise.’

‘In addition to our dedication to color management science, GMG always looks for new applications where our expertise can make life easier for anyone in the graphic production supply chain. It’s what drove us to develop GMG ColorCard,’ added Rainer Schmitt, head of strategy and product management at GMG. ‘We are thrilled that the PUA has acknowledged that GMG ColorCard has filled a void in the ink kitchen and has awarded the product an InterTech Technology Award.’