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  • 10 Dec 2020

Hamillroad appoints Alpha Clicheria as its agent in Brazil

Hamillroad Software has appointed Alpha Clicheria, a flexographic platemaker, to take its Bellissima DMS screening to market in Brazil

UK-based pre-press company Hamillroad Software has appointed Alpha Clicheria, a flexographic platemaker, to take its Bellissima DMS screening to market in Brazil.

According to the company statement, Brazil is the fifth-largest packaging market globally, and the demand for producing sustainable packaging is increasing in the region.

‘Alpha is a pioneer in researching and developing new technologies,’ said Adriano Godoi, commercial manager at Alpha Clicheria. ‘We knew that to stand apart from our competitors. We had to find something new and innovative not built around the conventional AM screen. When we discovered Bellissima, we realized the potential to expand our business, offering ultra-HD flexo print to our customers and gain a commercial advantage over our competitors.’

‘DM screening is superior to anything available on the market; we’ve made Bellissima our screening of choice for all plate-making jobs. We have successfully helped our wide web flexible customers replace rotogravure with flexo due to the ultra-HD 137LPC / 348lpi printed results of Bellissima. Since adopting Bellissima in 2019, our customers are amazed by the print quality. Still, they are more impressed by the reduction in process costs, shorter setup times, coupled with increased productivity and the ability to run their presses faster than before, in some cases by 20 percent. The results on the press are consistent and repeatable from the beginning to the end of the run.’

Pierre Hammond, commercial director at Hamillroad, added: ‘Bellissima ultra-HD flexo delivers more visually compelling products allowing trade shops to take work from competitors. It is also key to the lucrative new revenue stream; no compromise replacement of rotogravure at flexo costs. This narrative around Bellissima’s fidelity is, however, just one part of the story. Converters and printers using Bellissima continually feedback about the additional benefits Bellissima brings to the press room: faster make-ready, reduced waste, fewer plate changes, reduced ink use, faster press speeds, and stable long-runs – all result in increased sales and bottom-line savings for the business.’


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