Holographic sleeve wins international award

The awards, organized by industry trade body International Hologram Manufacturers Association (IHMA), were presented as part of the Holography Conference, which took place on in Athens, Greece. They recognize outstanding achievements and success for those at the forefront of the sector, reflecting innovative or commercially viable hologram products or techniques introduced or launched during the last 12 months.

PT Pura Barutama’s Force Magic product features a hologram and PVC shrink sleeve, which were combined to create a stand-out design as part of a new sleeve wrap for Enesis Group’s Force Magic insecticide aerosol. The application impressed the judges who appreciated the combination of materials as recognized it as a new packaging technology without the requirements for any new treatment methods or additional processes.

‘This award marks ongoing advancement in the design, development and technology of commercial holograms, which continue to find ever fresh and innovative ways to add value and appeal to products used by billions of consumers the world over,’ said Paul Dunn, chair of the IHMA.