HP has showcased the new HP Indigo V12 digital press to the labels and packaging industry for the first time at Labelexpo Americas 2022, alongside the HP Indigo 6K digital press and a wide range of options for sustainable packaging, automation and applications propelling new business opportunities.
HP has run 74 demonstrations of the HP Indigo V12 and 34 demonstrations of the HP Indigo 6K, giving Labelexpo Americas attendees the chance to experience the capabilities of each press up close, and learn more about new business opportunities, including brand protection, smart packaging, sustainable packaging and diversification to flexible packaging.
The main highlight of the show floor was the first public appearance of the HP Indigo V12, which is built upon years of experience and aims to redefine how the printing industry characterizes label production. The narrow web label press is the world’s first to utilize the new LEPx technology and has the power to print at 120 m/min, with all the capabilities of HP Indigo’s technology for label production.
Attendees were also able to hear from Massimiliano Martino, CTO of All4Labels, one of the HP Indigo V12 digital press’ first beta customers, who shared insights into why the company has chosen to partner with HP and how HP Indigo products are helping to drive their business forward and meet sustainability goals.
Following the show, the HP Indigo V12 presented at Labelexpo Americas is set to proceed to its first North America-based beta customer.
Throughout the show, 16 letters of intent for the HP Indigo V12 digital press were signed by customers worldwide, 11 based in North America and five in Europe.
‘The successful industry reception of The HP Indigo V12 is showing us a true analog to digital transformation,’ said Haim Levit, SVP and general manager of HP’s Industrial Print Business. ‘The Indigo V12 is redefining how the print industry thinks about label production and the overwhelming interest from our customers into digital solutions as they look to expand their operations demonstrates that our portfolio is moving the needle on the digital share of the market and driving forward the digital transformation.’