Great Lakes Brewing Company captured the second annual Colored by INX Can Design Contest after receiving 35 percent of the votes.
Great Lakes Brewing’s Crushworthy Lo-Cal Citrus Wheat entry won with 264 votes, 80 more than runner-up Jacki O’s Brewery. Voting took place on the INX International Ink's Facebook page and concluded May 17 after a one-week period.
The other finalists included Brewery Ommegang, Duvernois Creative Spirits and Wis-Pak. All of the contest entries submitted were created by designers who used the INX Metal Color Catalog and required the use of no less than two colors from the INX Color Perfection library. The catalog allows the Great Lakes Brewing Company design team to streamline can design and packaging production to give them crucial, impactful results each time they introduce a new brand. Crushworthy Lo-Cal Citrus Wheat ale is available in 12 ounce, 6 and 15-pack cans.
‘We launched our new canning line just as the pandemic hit. With more competition than ever, we knew our debut cans needed to have an immediate visual impact to make our brand shine on the shelf,’ said Jameson Campbell, creative designer for Great Lakes Brewing Company. The Cleveland-based brewer has been in business since 1986 and offers a sophisticated and diverse selection of craft beers.
‘We select target colors to represent each unique brand’s identity for our detailed illustrations and layout,’ explained Campbell. ‘The INX Color Catalog helps us best match color, opacity and transparency of inks to maximize the boldness of each can’s final appearance. We want each can to look just as good as the beer inside tastes, and INX has helped us deliver each beer’s unique story and flavor promise to our customers.’
Renee Schouten, director of marketing for INX International Ink, said Great Lakes Brewing Company is one of more than 200 beverage brands, breweries, can makers, design agencies and other beverage marketers that use the INX Color Catalog.
‘Our can design contest has created greater awareness in the INX Color Catalog, and I think Jameson Campbell said it best,’ said Schouten, who added the Great Lakes Brewing Company team will be presented with an engraved trophy. ‘More stakeholders understand its true value as a highly efficient method to improve the design-to-market process. From color selection to on-shelf presence, it provides significant cost savings, brand consistency and color accuracy advantages.’