Kezzler and Arca announce partnership

Under the agreement, Kezzler and Arca Etichette will work together to promote Kezzler’s Authenticate brand protection technology mainly in Italy, but also in other European countries where Arca has customers. 

Kezzler Authenticate is an end-to-end system that enables consumers to verify their products. It uses intelligent authentication and real-time monitoring, in addition to dual code labels, for product validation.   

Brands can opt to incorporate various add-on modules as required, such as Kezzler Inspect, which enables inspectors to check products through the entire value chain, and Kezzler Geo-fence, which detects unauthorized distribution by defining a target market for each batch of products.

‘This partnership comes at an exciting time for the labeling and packaging industry. Companies are increasingly looking for solutions that can help them protect both their brand and their consumers by ensuring supply chain visibility and enabling product authentication in real-time. Kezzler Authenticate is a tried and tested solution adopted by global brands worldwide and Arca is looking forward to working with Kezzler to promote holistic and innovative solutions in our key markets,’ said Arca’s sales director, Andrea Valtora.

CEO of Kezzler, Christine C. Akselsen, said: ‘We are delighted to be partnering with Arca Etichette. Arca is strategically placed to support Kezzler in marketing its brand protection solution in Italy and beyond, and we welcome the opportunity to advance our work together, exchange experiences and identify mutual opportunities for joint marketing events and solutions.’