Konica Minolta launches Virtual Showroom

The Virtual Showroom will be initially available for three of Konica Minolta’s products: AccurioLabel 230 label press and AccurioPress C14000 high-volume production printer, as well as the AccurioJet KM-1e UV inkjet production press. The company is planning to introduce more product lines in the future.

Customers, accompanied by a company representative, will be given a 3D virtual tour of an industrial or commercial print showroom and see galleries of print samples. Interactive elements will showcase the running of the machines, including animated paper flow demonstrations, the different ink colors and paper loading and product post-print stacking.

Specialist functions can also be explored in detail during the tour. These cover areas such as in-line finishing, IQ-501 auto inspection technology in the intelligent quality care system and Konica Minolta’s unique Dot Freeze Technology (DFT) for the AccurioJet KM-1e.

Ole Maaz, manager for marketing and corporate communications at Konica Minolta Business Solutions Europe, said: ‘The coronavirus pandemic has given everybody opportunities to re-evaluate business working practices – not least here at Konica Minolta Europe. And the rules have changed, many possibly forever. The Virtual Showroom has been developed in line with our rethinking of what’s possible for customers, and the initial reaction has been extremely positive. This new online way of presenting products will further evolve and continue to expand over time.

‘However, we recognize that people are not going to buy these products just from an online presentation. We still believe in the power of personal relationships and of seeing our portfolio and touching the print products in person. Our ultimate goal will always be to help shape ideas for our customers in a partnership approach – no matter which communication channel, whether face to face or virtually.’

Customers can sign up to the Virtual Showroom via a dedicated landing page on Konica Minolta websites.