Labelexpo expands show portfolio in China

Returning to South China for the first time since 2014, Labelexpo South China 2020 builds on the major success of the Labelexpo Asia 2019, taking place this week at Shanghai New International Expo Centre until 6 December. This growth is a response to the huge strides forwards in the label and package printing industry, particularly flexible packaging, in China over the last few years. The show will take place in Tanzhou International Convention and Exhibition Center, Foshan City, Guangdong Province, in 2020. This region is part of the Pearl River Delta Economic Zone, South China’s major industrial hub, which currently accounts for 60 percent of China’s printing industry. 

Labelexpo South China will be co-located with the inaugural edition of Brand Print China 2020. As with other Brand Print shows, which are aimed at printers of all types of signage, promotional materials and collateral for brands, the Chinese show is intended to be a one-stop shop for all the large format and digital printing needs, focusing on point of sale, point of display, fleet graphics, sampling packs, collation packs, corrugated luxury packaging and promotional graphics.

Show floor exhibitors will primarily be leading manufacturers of large format printing machinery, software and materials, there to educate printers on the best technology choices for them to grow their business in this rapidly expanding market.

Today’s announcement completes the Brand Print portfolio, now with five global shows, all of which will be strategically co-located with Labelexpo and take place every two years.

‘We are tremendously excited to return to South China, and continue the fantastic momentum generated by Labelexpo Asia, which this week is marking its 9th edition,’ said Lisa Milburn, managing director of Brand Print and Labelexpo Global Series. ‘The label and package printing industry in Guangdong has grown hugely in the five years since we were last there, so now is the right time to come back and enable the industry to take advantage of this expansion.’

‘By co-locating Labelexpo South China with Brand Print China for the very first time, we are offering printer buyers access to an unrivalled business platform from a single location where they can explore not only the potential for large format and digital print, but also discover how to grow their labels and package printing operation. China is now the biggest producer of packaging in the world, fueled by increasing demand from savvy, brand aware consumers, and we are seeing massive growth in the branded print market as a result. The addition of Labelexpo South China allows us to offer a Labelexpo show in China every year, something we currently don’t do anywhere else in the world. We are very much looking forward to working with the industry in the region,’ concluded Milburn.

For more information about Brand Print, visit the Brand Print Global Series website.