Read later
  • 15 Aug 2022

Little Bang Brewery stands out thanks to Peacock Bros.

Peacock Bros. has partnered with Little Bang Brewery to expand the beer-maker’s annual sales volumes from 5,000 to 400,000 liters annually

Australian digital printing specialist Peacock Bros. has partnered with Little Bang Brewery to expand the beer-maker’s annual sales volumes from 5,000 to 400,000 liters annually, thanks to the quality of its product and the high-impact visuals of its cans.

Operating with a limited sales marketing budget in the early years as a business, Little Bang Brewery relied on bold, creative visuals on its cans to draw shopper interest online and in-store.

‘I wanted to turn every beer can into a little sales representative on the shelf,’ said Ryan Davidson, co-founder of Little Bang Brewery. ‘We knew that our business couldn't afford a sales team all over the country pushing our product, so that meant the product itself had to be out there doing the selling for us. On the competitive retail shelf, we need our beer cans to be reaching out to the buyers saying, “Pick me up”. And we knew that if we could grab a drinker’s attention for even two seconds, we were halfway to making a sale.’

In the past, Little Bang Brewery would develop and print labels manually in-house. However, as the business grew, the company searched for automated printing technology to meet its needs. It turned to Peacock Bros. to help develop a solution that could produce high-impact visuals to showcase the brand’s personality. 

‘Peacock Bros. is proud to act as the label producer and printing partner for Little Bang Brewery,’ said Ryan McGrath, group managing director at Peacock Bros. ‘Our HP Indigo digital color label presses allow us to utilize features such as HP’s Mosaic variable data software functionalities. The digitally printed labels we produced deliver Little Bang Brewery high levels of creativity and color variation in the artwork, with the flexibility to print different labels for every SKU.

‘The Mosaic software can keep certain graphic elements the same while allowing others to be varied with infinite combinations. For Little Bang Brewery, this means that the company can develop a dynamic set of labels that can either vary wildly or look similar without being the same – attracting shopper interest.’

Little Bang Brewery worked with Peacock Bros. to develop an algorithm that gave every beer can a different name and printed these uniquely. The initiative was developed for the Little Bang Hazy IPA beer can, which has produced over 75,000 different names, meaning 75,000 various labels printed in one run.

‘Peacock Bros. has been a true partner for Little Bang Brewery. It helped us develop a flexible digital printing solution that accelerated our creativity and amplified our brand personality that was scalable as our business grew. Standing out on a crowded retail shelf is difficult as a challenger brand and the Peacock Bros. solution helped us to do just that,’ concluded Davidson.

More about Peacock Bros. in Issue 3, 2022 of Labels & Labeling magazine. 

ABOUT THE AUTHOR

The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

See author’s profile »