L&L launches brand owner newsletter

Labels & Labeling has today launched its latest newsletter, Label News for Brands.

L&L launches brand owner newsletter

At Labels & Labeling we’ve noticed that more of our readers identify as brand owners and designers, and this newsletter is in direct response to that. To us it’s clear that brands and designers are thirsty for education on how their labels are created, and the technical know-how behind their pretty packaging.

This reader demographic is turning to Labels & Labeling for our technical expertise and we want to be their educational resource.

In this monthly newsletter, we plan to bring you the latest innovations in design, branding and packaging as we seek to connect the entire label and packaging supply chain, from concept and design to printing and converting.

In Label News for Brands, we’ll explore consumer trends and how that influences packaging design, we’ll highlight label and packaging converter capabilities, we’ll champion brand creativity and we’ll bring you the latest technical innovations from label industry suppliers.

We like to think of this newsletter as a place where printing science meets creative design. Historically, these two components were separate, but we believe that the entire industry benefits when we bring them together.

In addition to this newsletter, we’ve brought on Vicki Strull to be L&L’s voice for branding and design. Her column will appear regularly online and in the magazine. Vicki will write about packaging, design, customer engagement, omni-channel marketing and building brand loyalty and more. She is a talented designer and has emerged as the preeminent voice on packaging design strategies. She is frequently called upon to speak at industry events, and you’ll hear more from her as she hits the trade show circuit this fall and contributes columns to Labels & Labeling magazine and newsletters.

And we want to hear from you, dear readers. Converter case studies, accomplishments and company news and breakthroughs are always welcome. Send your news items to editorial@labelsandlabeling.com And always, you can subscribe to any of our newsletters here.

Chelsea McDougall

  • Group managing editor