Read later
  • 28 Sep 2021

Multifeeder Technology rebrands to MFT Automation

Multifeeder Technology has rebranded to MFT Automation

After months of preparations, Multifeeder Technology has rebranded to MFT Automation. The new brand identity encapsulates the company’s commitment to improving the quality of life through innovation and automation.

In 1996, the company was founded in Neal Nordling’s basement with two folding chairs, a cellphone, and a dream to create the best high-performance friction feeder on the market. In twenty-five years, Multifeeder Technology has become a globally recognized designer and manufacturer of friction feeders, labelers, integrated systems, and total automation technologies. 

‘We’ve personally helped thousands of customers find the perfect automation solution for their companies. As we look forward to the next twenty-five years, we decided it was time our logo evolved with us. We wanted a name and logo to not only reflect our growth but also give us more room to grow,’ commented Neal Nordling, president and CEO of MFT Automation. ‘We know that where we’re headed, a refreshing of who we are, and what we bring to the market is necessary. We worked with branding specialist Patrick Hanlon of Primal Branding to understand ourselves and our products to create a brand that reflects our company.’

MFT Automation reflects the company’s commitment to improving the quality of life through innovation and automation. 

‘We’ve evolved beyond friction feeders, and our focus has been expanded to automation solutions of all kinds,’ added Nordling. ‘We worked with Allan Peters, of Peters Design Company, to create a logo that truly expresses our new name and brand identity. Keeping our classic purple color, the new logo, gives us room to grow without forgetting our roots.

‘Our people, our mission, and our values haven’t changed. Since 1996, we’ve been on a mission to improve the quality of life through innovation and automation, and we’re not stopping anytime soon! The core values that have guided this company since the beginning will lead us to an exciting new future. Now, as MFT Automation, our goal is to be your go-to partner for your packaging automation solutions.’

ABOUT THE AUTHOR

The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

See author’s profile »