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  • 28 May 2021

Pulse Roll Label Products celebrates 20th anniversary

Gary Seward, managing director at Pulse Roll Label Products founded the company in May 2001

UK-based narrow web printing ink specialist Pulse Roll Label Products has turned 20, recording another successful year, despite the challenges of Covid-19, the impact of Brexit, and the current volatile global supply situation.

Pulse Roll Label Products was incorporated on May 30, 2001, by Gary Seward and Dave Whelan in a small office based in the South West region in England. With strong printing ink backgrounds, the founders were confident that there was room in the UK market for a new innovative narrow web ink supplier, focusing on service and quality.

They started with visiting customers in the morning and returning to the office to manufacture the orders in the afternoon. The business steadily grew, and after two years, the team had increased and moved to its premises at Nibley Lane, Yate. In 2006, Whelan emigrated to Canada with Seward remaining at the helm. 

In addition to supplying the UK, the company’s biennial participation at Labelexpo Europe since its debut appearance in Brussels in 2003 contributed to helping it develop strong international partnerships in other markets. By 2012, due to continued growth in both the UK and overseas markets, Pulse Roll Label Products had moved to a larger production facility in Yate, where the company is still based today.

Year-on-year growth has seen Pulse expand to become one of the leading players in the UK narrow web ink market and develop its footprint in key international markets. The company’s success overseas was recognized when the company was presented with The Queen’s Award for International Trade in 2015, with the prestigious award given for outstanding growth in overseas sales over three years.

The drive to innovate and determination to push boundaries remains part of its DNA, with customer service, technical support, and continuous improvement at the forefront of the company’s activities. 

Today, Pulse Roll Label Products supplies inks, varnishes, and coatings to leading label and packaging converters in both the UK and, via its international partnership network, to narrow web printers primarily in Europe, Middle East, Africa, Asia, and Australasia.

‘We have come a long way since we started out 20 years ago,’ said Gary Seward, managing director at Pulse Roll Label Products. ‘Without doubt, it has been a challenging 14 months for the entire UK label industry. But, despite this, Pulse Roll Label Products remains stronger and more resilient than ever. We would not be where we are today without a great team and the strong partnerships we have developed with our customers, distributors, and suppliers. I’d like to thank all those who have supported us so far, and I look forward to new, exciting opportunities that I am confident the next 20 years will bring.’


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