Unable to have their planned official grand opening of their new 3000 sqm purpose-built label and packaging manufacturing facility in Brisbane, Australia, QLM Label Makers made the decision to hold the opening utilising Zoom webinar technology to create a ‘virtual’ event with all the fun, dignitaries and fanfare usually associated with such an event.
Hosted by marketing manager Jo Forbes-Salmon, the event included a welcome speech from general manager Andrew Siwicki, official opening address by CEO Simon Pugh and messages of support from Government officials: Hon Karen Andrews MP, Federal Minister for Industry, Science and Technology, and Hon Jim Chalmers MP Federal Shadow Treasurer.
Siwicki said: ‘QLM is a passionate company and we are excited to finally open our virtual doors to our world-class operations. We are so proud of our purpose-built facility, bringing us to the forefront of manufacturing for quality labels and packaging.The little company that thought it could is now doing it - and still 100 percent Australian owned.’
CEO Simon Pugh also commented on the idea of hosting a virtual event: ‘I was asked why now. Why in such troubling times. And we believe that it is actually for this very reason of uncertainty that we choose to focus on the great relationships we have with our team, with our clients and suppliers, to focus on the possibilities that are possible when we get creative.’
Pugh also noted that while it may save on the catering bill, ‘We are really looking forward to the opportunity of having you in our factory, in person, whenever the circumstances allow.’
QLM Label Makers also launched their newly created corporate video highlighting the manufacturing capabilities of their Australian operation, including the new primarily flexographic operation in Brisbane and the digital production manufacturing facility in Melbourne.
Nearly 500 people attended the online event. QLM Label Makers employs over 100 staff across Australia and has operations throughout Asia Pacific including Australia, Malaysia, Cambodia, Bangladesh and Vietnam.