Seasonal special from Berkshire Labels

The eye-catching design is a technically complex shrink sleeve covering 360-degrees of the Snow Globe Gin bottle and displays an illustration through both sides of the glass adding a 3D effect to the festive winter scene. Enhanced by an LED base light and suspended 23ct edible gold flakes, this is an original and unique example of how design and graphics can complement print production capability.

‘This has been a great project to be involved with from the beginning,’ commented Paul Roscoe, managing director of Berkshire Labels. ‘Having input on design, distortion, production of digital mock-ups through to the full production run, has ensured a great end result. Producing a double-sided full wrap snow globe sleeve has its technical challenges, but the whole team here got behind the project and we are all delighted with the end product.’

Gravity Drinks' director, Matthew Maslin, added: ‘The whole team at Berkshire Labels has been great to work with, and were up for the challenge from day one. We always like to push the envelope and create something new, so it was a pleasure to work with a supplier that shared the same vision and passion.’