Smag appoints agent in the Baltic States

Smag Graphique has named Air Idea as its new agent in the Baltic States, strengthens its representation in a region identified as having ‘strong development potential’.

More than 30 Smag lines have already been installed in the Baltic States

Lithuania-based Air Idea will promote and sell the Smag product range in Estonia, Latvia, Lithuania, Belarus and Ukraine, where more than 30 lines have already been installed.

The co-owner of Air Idea, Julius Dregva, is a specialist in printing and converting self-adhesive label equipment. He said: For more than 10 years Smag has personally helped me to develop customized solutions for label printing. I believe that with such a creative team, we can offer many solutions for Eastern Europe market label printers and not only to improve their product value, but to make more easier printing process as well. Glad to become a member of Smag worldwide network.’

Smag general manager Stéphane Rateau added: ‘I have known Julius since more than 10 years and I’m convinced that he is the perfect representative to guide and assist our prospects and customers on this territory with strong development potential.’

Based in the south of Paris, Smag specialises in manufacturing roll-to-printing and converting equipment for conventional and digital label and flexible packaging applications.