UILMAC hosts third congress

The event was inaugurated with a talk on the current economic and political environment of Mexico, given by Rolando Cordera Campos, economist and politician graduated from the UNAM and with postgraduate studies at the London School of Economics, UK.

Likewise, there was a presentation given by Patricio Yerena, CEO of HP Indigo, who spoke about how communication with customers determines success.

Continuing the conference program, Eduardo Garza Cuellar, founder and consultant of Synthesis, addressed topics of creativity and innovation. ‘It is important to anticipate the issues that take away the sleep of our clients, to become owners of those answers and become indispensable to them,’ he said.

A workshop allowed participants to interact and give their opinion on current issues in the industry and the situation in the country.

As well as the conference sessions, the congress hosted a series of networking activities, including golf and tennis tournaments.

The event concluded with a closing dinner. Enrique Sánchez Rebollar, president of the association, commented: ‘We are very satisfied with the results of this congress, especially with the participation of the members, as it was a great integration event for all of us.’