Wausau Coated Products joins CELAB

Wausau Coated Products has joined companies from around the world in the creation of the new consortium CELAB (Circular Economy for Labels) to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.

Wausau Coated Products joins CELAB

In forming CELAB, Wausau Coated Products has joined other leading companies in the self-adhesive label industry to facilitate collaboration at a global level, foster regional initiatives and find and encourage the universal adoption of industry best practices.

‘Wausau Coated Products believes that making best use or re-use of labeling byproducts is more important than ever, so we joined and support the CELAB consortium,’ said Jim Sheibley, executive vice president sales and marketing at Wausau Coated Products. ‘The byproducts of the label industry have value, which has not been widely realized.  By working with our customers as they influence their customers, we strive to make the label industry more sustainable. CELAB will help customers, paper and plastic recycling firms, and energy firms realize the hidden value in label matrix and used release liner.’

CELAB includes a global steering committee and regional branches in Europe and North America, with plans to expand to other regions in the future. The regional branches are designed to address the wide variance in production processes and recycling capability in different markets. Work streams are organized to address various aspects of matrix and release liner recycling, including analyzing technical issues, promoting the use and creation of recycling networks and solutions, interacting with government regulators, and educating the industry and public.