MirriNor wine box sample sparkles

A new sparkling wine box sample has been created using the MirriNor material to demonstrate the metallic effects that can be achieved.

MirriNor is a silver laminated board that combines a high-quality, metallic silver film from Mirri with Smurfit Kappa’s T-Flute microflute corrugated board. This combination creates a premium metallic board product offering printability, environmental credentials, and strength and lightweight characteristics.

Mirri said the sparkling wine sample box demonstrates the seven key benefits of the material: strength, protection, sustainability, environmental, efficiency, versatility and cost.

It was printed using UV litho by Oriel, and was finished with an embossed effect on the top of the box, raising the MirriNor logo and giving it an extra dimension.

The box also includes a reticulated varnish, which is laid down in-line when printing onto the top and bottom of the box design to create a unique brushed aluminum effect.

The wine box artwork was converted using the Color-Logic Design Suite, and has a unique patterned background that was created using Color-Logics’ Dimensional-FX technique.

The Color-Logic system removes the need for white ink masking, as complex white ink areas are automatically generated as the designer integrates colors and effects from the Color-Logic palettes and plug-ins.

Richard Gillgrass, managing director of Mirri, said: ‘MirriNor is a true innovation in material and offers a multitude of benefits that are clearly demonstrated through this sparkling wine box design.’

Richard Revell, technical sales manager at Smurfit Kappa, added: ‘The innovative nature of this ready to use material means that a piece of stunning packaging can be created with much less requirement for further processing.

‘This means that production can be turned around very quickly and with limited waste.’

Matt Swift, sales manager at MirriNor, concluded: ‘MirriNor is ideally suited for the high-end drinks packaging sector, due to its decorative nature and the high strength and protection provided by the Smurfit Kappa T-Flute element, making it very suitable for carrying bottles of sprits or wine.’

Read more on MirriNor here