InkSure signs marketing agreement with EIPR

InkSure Technologies Inc., a provider of covert machine-readable security solutions for the detection of counterfeiting, fraud and diversion, has announced that it has entered into an agreement with Enforcers of Intellectual Property Rights (EIPR) of Mumbai, India for the marketing to international brand owners in India of third-party field investigation and auditing services that will utilize InkSure SmartInk solutions for the detection of counterfeit goods. In India, InkSure will utilize EIPR as its exclusive value-added reseller of CMRT solutions used in third-party field audit services, and InkSure will be the exclusive CMRT supplier to EIPR.

’Brand owners want more than authentication products: they are looking for solutions,’ commented Elie Housman, CEO of InkSure Technologies Inc. ’Because of its portability, speed, accuracy and ease of use, our technology is ideal for field audits and investigations to ensure the integrity of the distribution chain. By joining forces with EIPR, we are providing brand owners in India with a turn-key, outsourced solution for the detection and prevention of counterfeiting.’

’Our agreement with EIPR also illustrates InkSure’s focus on the Far East region, where we have identified many applications that can benefit from our anti-counterfeiting technology,’ continued Housman. ’A number of industries in India and other Far East countries such as China, Japan, Taiwan, Malaysia and Singapore, represent significant market opportunities for our covert security solutions, and we plan to launch aggressive business development programs in concert with market leaders such as EIPR.’

EIPR (Enforcers of Intellectual Property Rights) is India’s largest investigation agency specializing in anti-counterfeiting solutions, including investigations of patent and trademark infringement, grey market evaluations, pretext purchases, litigation support and multi-jurisdictional raid actions. Since its inception in 1999, EIPR has conducted over 1,000 investigations and raid actions across the country.

’EIPR and InkSure have joined forces to offer a new level of anti-counterfeiting solutions that provide technology-driven intellectual property protection,' commented Mr Zaheer Khan, chairman and chief executive officer of EIPR (India) Ltd.  ’India is an emerging economy struggling to cope with the increased demand for high-quality branded products. EIPR and InkSure will offer the unique combination of security-encoded ink, along with the investigative services required to support such an end-to-end anti-counterfeiting solution. We will provide customers with a fool-proof security feature in the form of InkSure’s molecular-coded SmartInk, along with the investigative measures that customers need to address counterfeiting activities.’