InkSure Technologies and NovaVision team up

InkSure Technologies Inc, a provider of covert machine-readable security solutions (CMRT) for the detection of counterfeiting, fraud and diversion, has announced that it has teamed with NovaVision Inc., a provider of customized holographic security solutions, to produce multi-layered security holograms with discrete covert characteristics. NovaVision will produce and market this unique product.

’NovaVision has expanded its security business by supplying products that are tailored to customers’ specific requirements for combating counterfeiting in a very cost-effective manner,’ stated Mike Messmer, general manager and vice president of NovaVision Inc. ’We believe our new machine-readable hologram – which combines overt holographic security with InkSure’s covert authentication technology, thereby providing multi-layered protection – will be very successful in protecting branded and other high value products.’

’InkSure’s capability to provide unique covert brand authentication should significantly enhance the potential market opportunities that can be addressed by NovaVision’s hologram products,’ stated Don Taylor, vice president for Global Marketing at InkSure Technologies Inc. ’Manufacturers that are committed to protecting their brands are increasingly utilizing multi-layered authentication solutions to combat the growing tenacity and expertise of counterfeiters.’