Art Advertising expands into digital printing with Domino N610i

Jonesboro, Arkansas-based Art Advertising (AAi) has added the Domino N610i 7-color digital UV inkjet label press, its first digital narrow web press.

‘We have long recognized the value of digital printing for great color and ease of setup, and we are looking forward to the increased speed and variable data capabilities of the Domino,’ said Stacy Gestring, AAi’s president.

Since opening its doors as Art Sign Company in 1969, AAi has grown from screen-printed graphics in the 70s into a national printing company specializing in decals and labels. Today, the company operates out of more than 28,000 square feet of production space across two facilities.

With this latest expansion into digital, the company, which also offers flexographic roll labels and traditional offset printing, as well as larger outdoor signs, expects to maximize productivity, efficiency, and opportunities.

Gary Gestring, AAi’s vice president, said: ‘We’ve been familiar with Domino for years, seeing them at trade shows and knowing their offering as a high-end piece of equipment, while hoping our increasing demand would justify having one.’

He continued, ‘We are most excited by the greater efficiency and new markets we’ll be able to pursue with the Domino. We’ve been mainly focused on long-term outdoor durable markets. The Domino will greatly increase our competitiveness in short-term durability and consumer goods markets.’

Stacy Gestring added: ‘Domino was on our short list for its ink durability, high-resolution print, and wide color gamut.’

The Domino N610i was installed in December, and Stacy Gestring expects to see a significant reduction in the production time of certain label lines.

She said: ‘Our more recent investments were all in the screen department where we have the latest high speed rotary presses. Now, we anticipate the Domino N610i will bring our roll label department a huge leap forward and open up markets we’ve previously not had access to because our existing flexo equipment was too slow, or we had a cost disadvantage because we would need to outsource larger or full-color roll label orders. When considering the cost justification of the Domino, we looked at both, the improved efficiency we will gain from the orders we have been running through other processes, and the potential to grow into new markets. So, we are very excited with the installation of the Domino digital press.’