One of the leading Lithuanian print houses, Aurika, has invested in the world’s first HP Indigo 8K press to enhance its digital printing capabilities.
Established in 1991 in Kaunas, Lithuania, Aurika is one of the major printing houses in the Baltic region. The company specializes in self-adhesive labels, sticky labels, wrap-around labels, and flexible packaging for a large customer base, including the food and beverage and cosmetic industries.
As a longstanding customer of HP, Aurika was producing on average 5,000 jobs per month with their existing HP Indigo 6800 digital press and six narrow web flexo presses. However, Aurika recognized the need to expand its digital printing capabilities.
‘We anticipate that digital is going to be the future of printing, therefore and we chose to act upon this immediately,’ said Aurika CEO, Arūnas Akstinas. ‘We have been listening to what our customers think and feel, and we found this matches with HP’s values: high-quality printing, shorter print-runs and a large selection of raw materials. With the new HP Indigo 8K digital press, labels can be personalized for competitive prices in a short time frame. Our team wanted to create a unique experience for our customers, and with the new HP Indigo 8K digital press, the possibilities are endless.’
The press has been designed with productivity in mind, allowing Aurika to respond more quickly to changing demands. What’s more, with the new press, Aurika has been able to address longer runs and color-critical jobs, opening up a whole new market for the company. Previously, they could only take on printing jobs of up 1,500 meters long; however, now, they can print orders between 3,000 to 5,000 meters long. With the help of PrintOS, Aurika has also been able to measure its performance, which has been hugely beneficial when it comes to analyzing its business operations.
The addition of HP SmartStream Designer software means that Aurika’s smaller customers are not left behind by allowing them to still create distinctive and unique labels in competition with their larger counterparts. The HP Indigo 8K is also equipped with Spot Master, HP Indigo’s latest color automation technology, enabling the company to print fast and using patented algorithms for accurate color matching.
The HP Indigo 8K digital press was introduced because label and packaging converters operating with HP Indigo digital presses were continuing to outgrow the market, driven by trends such as SKU proliferation and the ability to optimize supply chains with on-demand printing and fast turnaround.