Australian printer invests in linerless production to drive adoption in the region's protein market

Hally Labels is a significant label supplier to the protein sector in Australia and New Zealand. Ravenwood identified linerless as an emerging label technology in both countries but one that is rapidly gaining in popularity. Heightened interest from clients looking to upscale to the sustainable labeling technology encouraged Hally to approach Ravenwood for adding linerless to its product portfolio. Having witnessed the continued growth and success of linerless in the UK, the company is now focusing on capitalizing from this market niche.

To support this, the printer has purchased and recently installed a Com500 coater at its facility in Brisbane. The coater is designed and manufactured in the UK to work in accordance with Ravenwood’s linerless system. The machine applies silicone and hot melt adhesive to pre-printed labels, resulting in a ‘linerless’ label.

Anne-Marie Sutton, group general manager at Hally Labels, said: ‘We’re anticipating a packaging revolution; this innovative method of labeling is perfectly suited to a new generation of extended-life packaging with protein leading the way.

‘Initially, for us, it will be the protein market that will adopt this type of labeling but we are also working with customers in the ready meal sector who are looking to streamline operations for moving away from hand applied labels.’

Paul Beamish, managing director at Ravenwood said: ‘We are thrilled to have Hally on board with our linerless technology, given its strong ethics and policies with regards to minimizing its impact on the environment.

‘Hally has an excellent reputation in the labeling industry built on strong values and we are confident that linerless will soon be the label of choice for many brands and manufacturers in these countries.’

Hally Labels was founded by Ian and Pam Hally in 1965. Its ‘trans-Tasman’ network encompasses four large production sites across Australia and New Zealand. It operates a quick-response digital satellite business model, branded Hally Express. As well as linerless, Hally Labels offers specialty, self-adhesive labels and shrink sleeves to the food and beverage markets. Industrial, nutraceutical and pharmaceutical are also sectors the printer supplies to.