Brook + Whittle installs first HP Indigo V12 digital press in US

V12 can replace two or three flexo presses, company says

 Brook + Whittle

The Brook + Whittle team training on the V12

Brook + Whittle, a leader in sustainable packaging, complex decoration, and digital printing, is one of the first to install an HP Indigo V12 digital press in the United States.

The HP Indigo V12 digital press provides quick setup with little waste, on-the-fly graphics changes and variable data printing - able to print at 400 ft/min. By eliminating the traditional break-even point between flexo and digital, a single V12 can replace two or three flexo presses, the company says.

‘We have a longstanding partnership with HP Indigo and our Hamilton, Ohio, facility has been an HP beta site since 2006. This latest investment continues Brook + Whittle’s legacy as an early technology adopter and print process innovator as we drive digitalization in the label industry,’ said Jeremy Letterman, chief operations officer at Brook + Whittle.

‘The speed and decoration capabilities of the new press opens digital printing to a much wider market and a new set of customers that require longer runs but want all the flexibility digital brings. For the Brook + Whittle customer it means: HP Indigo quality for mid to longer run lengths, faster delivery, fast response to design changes, no limit in number of SKUs, and more sustainable production,’ said Fernando Alperowitch, general manager, industrial print GTM, Americas at HP.